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Tencent Music (TME)
Tencent Music (TME)

Breaking Barriers: Tencent Music’s AI-Driven Solutions Transform Music Creation Landscape

In a groundbreaking move that is set to transform the music creation landscape, China headquartered Tencent Music Entertainment (TME) is making significant strides in harnessing the power of artificial intelligence (AI). With a focus on enriching user experiences and empowering artists, TME is leveraging AI technologies to push the boundaries of music creation.

Enhancing User Experiences: TME’s Vision for AI-Powered Music Creation

Last fall, TME unveiled its patented voice synthesis technology, the Lingyin Engine, capable of creating over 1,000 tracks with vocals generated by AI. This cutting-edge technology can “quickly and vividly replicate singers’ voices to produce original songs of any style and language.” TME Executive Chairman Cussion Pang told analysts on a call last November that TME’s AI-generated track titled “Today”  “has become the first song by an AI singer to be streamed over 100 million times across the internet,” signalling the growing acceptance and demand for AI-generated music.

Building on this success, TME is now embarking on a series of initiatives that harness the power of AI to revolutionize music creation. The company’s recent Q1 earnings call emphasized the potential of AI and Artificial Intelligence Generated Content (AIGC) to enhance musicians’ capabilities and provide users with more dynamic and interactive experiences, rather than the possibility that it could replace musicians altogether.

In response to a question about the company’s AI plans from Bank of America Merrill Lynch analyst Lei Zhang, CEO Ross Liang says “We’ll be looking into developing a chatbot, where users can chat… about the kind of music they like to listen to, and to discover new content.

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TME’s Vision for Enriched Platform Content and User Engagement

Liang also added that “Similar to Google’s MusicLM, we’ll look to provide tools to help musicians significantly reduce the barrier to music creation and lower the cost and to improve efficiency, to help them with song creation as well as lyrics writing.” MusicLM, is an AI tool introduced by Google in January and is now available to the public. It can generate high-fidelity music from just a text prompt. “This endeavor allows us to improve musicians’ efficiency in the key steps of music production as well as to provide users with a more dynamic and interactive user experience. These innovations are designed to further enrich our platform’s content, creating tremendous opportunities for us to meet user’s diverse and nuanced music tastes and social needs in new and exciting ways,” CEO Ross Liang said in a statement. 

There has already been a significant amount of work going on in the realm of utilizing artificial intelligence (AI) for music creation. Another such platform is Boomy, which has created 14.4 million songs, which, the firm claims, accounts for “around 13.78% of the world’s recorded music”.

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