Reindeer Riot once again brings to this season of festivity their annual new single release, It’s Christmastime (Hear the Bells). Reindeer Riot, who call themselves Santa’s favourite boisterous boys, aim to bring back the Christmas tune with catchy hooks of yesteryear. The sole creator of this project is songwriter and producer Michael Clorley-Jones. Michael, after last year’s success, has finally officially launched the Reindeer Riot boys with AI assistance this year. The song and the video have been created using live vocals along with AI tools and musicians who record online.
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It’s Christmastime (Hear the Bells) is a fresh take on a traditional theme through the latest technology of current times. Like the lyrics say, “The old song’s like sweet wine. They bring this old town alive. And it’s Christmas time.” The melody is simple and catchy, carrying the very excitement of the holidays. The voice has a tone of warmth, and as the chorus “Hear the bells, they’re ringing out for Christmas” rounds up the track, it takes the listener to childhood memories of family coming together on holidays, singing festive songs and carols. Special mention needs to go to the video of the song. The AI-assisted animation video has three reindeer playing as the band members, which is incredibly adorable.
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The song cheers up from the first note and lifts the mood instantly. It’s Christmastime (Hear the Bells) captures the pure joy of the season, and wraps you in its musical hug. Find more about Reindeer Riot’s journey on X, Instagram, Facebook, and follow their music on Spotify and YouTube.
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Disclaimer: This release was brought to you by a promotional campaign by the artist, PR, or management label.
