Timbaland, the four-time Grammy award winner and one of the most forward-thinking and influential music producers, singers, and rappers, is now a strategic advisor for Suno. An applied artificial Intelligence in music company, active since December 2023.
Suno is an AI software that offers itself as a generative artificial intelligence music creation tool that generates full-version realistic songs, either combining vocals and instruments or purely instrumental tracks. All this happens with the click of a button just after you type in your prompt, in the sense you feed the information to the software that is on your mind through words, and you’re all set.
Timbaland joins forces with Suno!
According to sources, Timbaland had been a top user of Suno for quite sometime before the formal announcement of the partnership on 22nd October. Besides being the Strategic Advisor of the company, as per the press conference statement by Suno, Timbaland will also be taking care of the day-to-day product development as well as strategic creative direction to make sure the newly developing generative AI tools cater to the requirements and preferences of artists.
Other than that, to celebrate this partnership, Timbaland previewed his latest single, Love Again, ahead of the song’s release to demonstrate to the viewers how he uses the features of the platform to remix tracks across a wide range of genres. You can check out the video here:
What does Timbaland and Suno say about the partnership?
Timbaland with all his excitement and satisfaction with the platform and its features, said,“When I heard what Suno was doing, I was immediately curious. After witnessing the potential, I knew I had to be a part of it. By combining forces, we have a unique opportunity to make A.I. work for the artist community and not the other way around. We’re seizing that opportunity, and we’re going to open up the floodgates for generations of artists to flourish on this new frontier. I’m excited and grateful to Suno for this opportunity.”
Mikey Shulam, the CEO of Suno also shared his thoughts on this partnership as he mentioned, “It’s an honor to work with a legend like Timbaland.” At Suno, we’re really excited about exploring new ways for fans to engage with their favorite artists. With Timbaland’s guidance, we’re helping musicians create music at the speed of their ideas—whether they’re just starting out or already selling out stadiums. We couldn’t be more excited for what’s ahead!”
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