SimplyRich turns life’s raw moments into musical truth-telling. A Georgia native who traded code for melodies in Los Angeles, he’s not your typical artist. Whether he’s singing or rapping over his own beats, Simply brings a diarist’s honesty to everything from hookups to heartache. Now diving deep into LA’s music scene, he’s launching what he calls “The King Era” – a string of projects including “venting again,” “thirsting again,” and “falling again.” As both a producer and performer, he’s building something real, one authentic story at a time. And as he likes to say, this is just the beginning.
SimplyRich’s new EP “falling again” bursts onto the scene with seven tracks that showcase his versatility as an artist. The opener, “Fight/Fly,” immediately demands attention with its magnetic energy and distinctive sound. The combination of anthemic beats and hip-hop delivery creates an irresistible groove that’s impossible to ignore. As the track unfolds, you’ll find yourself unconsciously nodding along, completely caught up in its infectious rhythm.
“Remember” follows with a masterful change of pace, diving into pure rap territory with spectacular results. The delivery here is nothing short of exceptional – precise and smooth while maintaining raw emotional authenticity. Against a backdrop of crisp percussion and haunting synths, the track builds an atmosphere that’s both moody and captivating. The hook “Do you remember?” burrows into your mind, becoming an instant earworm.
The song’s unexpected pivot in its second half is a brilliant production choice, introducing emotive synths that elevate the entire piece to another level. This surprising twist adds layers of depth to an already compelling track. Thematically, “Remember” tells a touching story of modern romance. It chronicles the evolution of a relationship from its September beginnings, capturing the journey from casual encounters to profound connections. The mention of deleting dating apps serves as a powerful metaphor for choosing authentic love over casual connections, reflecting the narrator’s commitment to something real and meaningful.
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“Around” by SimplyRich brings a lighter, more carefree energy to the EP. The track floats on smooth, sassy vocals paired with upbeat production that never overwhelms. What makes it particularly engaging is its seamless blend of rap verses and silky pop vocals, creating an irresistible hook. The airy vocal touches throughout add an ethereal quality that’s impossible not to love. The song’s dynamic shifts between high-energy moments and laid-back sections keep listeners on their toes, making each new listen a fresh experience.
“New Feeling Intro” serves as the perfect appetizer, with gorgeous guitar riffs that prime listeners for what’s to come. It flows perfectly into “New Feelings (and old ones at the same time),” a track that stands as the EP’s emotional centerpiece. The guitar work here is simply stunning, evoking both nostalgia and hope with every note. There’s a distinct springtime warmth to the music, while the strategic placement of rap verses between atmospheric choruses creates a perfect balance of elements.
But it’s the traditional singing sections, backed by that perfectly calibrated instrumentation, that truly elevates this track to something special. These moments reach straight into your soul, creating the kind of music that begs to be enjoyed with a piña colada in hand, swaying gently to the rhythm. Every element – from the beats to the overall vibe and atmosphere – comes together in perfect harmony, making this a standout track for me.
“hold” by SimplyRich maintains the dreamlike atmosphere of EP, creating a sonic experience that feels like floating through clouds. The subtle shifts in tone and the passionate, nuanced vocal delivery showcase SimplyRich’s ability to craft music that serves as pure emotional therapy. It’s the kind of track that washes over you, providing a moment of peaceful escape from the world.
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“Iris’ Eyes” injects fresh energy into the EP with its infectious reggae-influenced rhythms. The playful “ay ay” vocal teases perfectly complement the steady beats, while the vocal performance grows increasingly impressive as the song progresses. The strategic use of saxophone riffs adds an unexpected but delightful layer to the track, elevating it from great to unforgettable. There’s an undeniable sensual swagger to the song that makes it impossible to resist – the kind of track that makes you move without even realizing it.
“falling again” by SimplyRich is a masterful journey through seven tracks that beautifully blur the lines between hip-hop, pop, and ambient soundscapes. Whether you’re in the mood for smooth rap flows, airy vocals, or spicy beats, this EP has got your back. It’s the kind of record that reveals new layers with each listen, proving SimplyRich is here to create an unforgettable experience through his art.
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