‘Beparwah/Samayam’ is an audio-visual mellow-pop experience conceptualised by APF Productions.Film Producer/Actor Aditya Pamnani, Music Producer Vijai Karan Singh, Singer Sarathy and Director Kowshik Bheemidi in collaboration with multitude of talented artists put their heads together to deliver a moving experience that flows through memory.
The song has been released in two languages (Hindi & Telugu) with a music video accompanying it in both languages. Both videos are bright with nostalgia, immersing their visual and soundscape with the vibrancy of memory. In both videos, our narrator, Sid reminisces on a relationship gone past.
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‘Beparwah/Samayam’: Audio-Visual Vibrancy
In the song, ‘Beparwah’ this relationship feels characterised by a mellow sound, moving through vibrant emotions that feel full and lived in. In the video, we see Sid (Aditya Pamnani) and his past love Aditi (Apoorva Alla) flowing in love. The song and video feel steeped in that brightness, moving from happy memory to happy memory.
We’re given all the context we need, in soundscape and vignettes of a seemingly happy relationship flowing past.
‘Beparwah’ highlights the lightness of those initial stages of love, the weightlessness of feeling happy and carefree. Moments were worries feel incredibly far away. Floaty, heady, weightless. The song’s mellow instrumentation compounds on this feeling keeping us suspended in those memories until Sid is roused from his reminisce.
‘Beparwah/Samayam’ by APF Productions is a vibrant AV experience that immerses its audience into its world. It evokes one’s own bright memories, holding meaning in saturated colours and all those by-gone moments. Mellow melodies hold us in that sense of nostalgic suspense, warm and vibrant.
Watch the music video for ‘Beparwah/Samayam’ here:
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