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Alternative

From the Underground Up : A Revolution in Sound

The alternative genre is a superpower that allows artists to expand and discover their unique style. Rooted in punk, post-punk, and indie rock, it often features unconventional instrumentation, introspective lyrics, and a DIY spirit.

That’s why most alternative songs have a revolutionary air about them. It empowers artists to forge their own means of expression as opposed to following in the footsteps of convention. When the alternative movement began in the 90s, it inspired musical autonomy like never before, prioritising values like raw authenticity, invention, innovation, experimentation, and an individualistic culture in music.

Think genre-blending and atmospheric soundscapes of Radiohead, psychedelic explorations of Nirvana, the chameleon-like evolutions of Arctic Monkeys, and the lush, dreamy production of Tame Impala. All alternative artists perched at the pinnacle of the genre, spearheading the style with grace and creativity.

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