Somebody Else is ATIRA’s debut single. With a great beat combining with piano keys, this love song is a contemporary take on conventional romantic numbers. The track has the signature R&B beats that make you want to move. Further, the emotional narrative of the lyrics is relatable for any millennial or even a Zoomer. You can also hear strategically used electric guitar riffs which give the song its indie feel, and also keep it playful.
ATIRA grew up in the diverse cultural setups of India, Singapore, the UK, and the US. She had to constantly change and adapt, making her uncertain of her own identity. Now, her music deals with her raw emotions, and offers the listener a chance to join her in self-discovery and growth. Her music is uplifting even when dealing with melancholic themes. ATIRA is all about believing and manifesting dreams into reality, with an awareness of the awkwardness of reality and life.
Around the bridge is when the song becomes more pop. And the setup also gives ATIRA’s vocals a chance to shine bright. The song recounts a failing relationship as it gets more and more complicated. This only causes more stress and emotional damage to the people involved. They’re wasting away their nights with sleeplessness. And now the singer has come to realize that admitting that they’d be better off with somebody else is better.
In Conversation with ATIRA
Ques. You’ve grown up across continents and moving around, how did that shape your understanding of global music, genres, and production?
Atira: I grew up being classically trained as a singer through Carnatic music lessons. My love for music started while I was living in Mumbai, India as a kid. I grew up listening to early 2000s Bollywood Hits from movies. These were Kuch Kuch Hota Hai, Bunty Aur Babli, Hum Tum, and Om Shanti Om. These songs made me fall in love with the power of music and singing to make people feel better. My family moved to the UK when I was nine. I attended an American School and was exposed to Western Pop Music. During this time, my passion for singing grew as I fell in love with my idols: Beyonce, Rihanna, Kelly Clarkson, and Lady. spent a lot of my time alone singing in my bedroom and sharpening my vocals.”
“I never really saw a lot of popular singers that looked like me, so I never believed that I could become an artist. I kept my singing a secret because I thought people would make fun of me for trying to be something that I “couldn’t”. So this is really about unlearning those thoughts and comments, and stepping into my own power as an artist. My first performance was at 12 where I belted out Kelly Clarkson’s ‘Because of You’ at a middle school talent show. Since then, I’ve been working on sharpening my vocal and performance skills. NowI hope to bring a modern twist to pop and R&B music, with an infusion of Bollywood instrumentals to add some spice to my songs.
Ques. What are some of your inspirations? Who are the artists whose releases you find yourself eagerly waiting for?
Childhood inspirations: Beyonce, Rihanna, Lady Gaga, Kelly Clarkson
Modern Day Inspirations: Ariana Grande, Dua Lipa, Doja Cat, Tinashe, Jhene Aiko
Ques. How would you introduce your music, vocals, and sonic style to someone who is hearing your music for the time?
Atira: As someone still pretty early in my music career, I would say that I try to bring a modern twist to some of the nostalgic pop and R&B songs of the 2000s. Through modern sonic styles and vulnerable lyrics that will resonate with the 20 sometimes of today’s social media era. I also hope to bring back a few of my Bollywood influences towards a Pop Manifestation Anthem that will lift the spirits of everyone listening and also resonate with my roots and where I came from.
About Someone Else
Ques. What does Somebody Else mean to you? What is your takeaway, and what do you hope for the listeners to take away from it?
Atira: Somebody Else is a song about vulnerability and honestly. This song is almost a confession of my own shortcoming from an artistic perspective when it comes to being in a committed relationship. Listeners who have been through toxic relationships in the past can resonate to it and feel that they are not alone in their struggle with trust and security in a relationship. It’s also like a song about accepting your own bad habits so you can forgive yourself and move on to better things.”
“Acommentary on dating in today’s fast-paced, social media age where people have little patience,the song is about how it’s so easy to find another topic at the click of a button or a swipe on an app. Dating has changed since our parent’s days .In many ways, technology has helped people connect with others. It’s also opened the doors for a lot of issues when other people become involved in your relationship – and it’s easier than ever. So I hope anyone that is going through that, or has gone through that, can resonate with this song, know they are not alone, and heal through it onto something bigger and better!
The next chapter
Ques. You’ve just got started and the momentum is great; why not give a shoutout to your upcoming projects?
Atira: The next song that I will be sharing is going to be an R&B and Bollywood music Manifestation Anthem. This will be something that brings back my earlier influences and will be nostalgic for some of my Desi listeners. however, with an R&B twist that will make people want to dance and feel good!